TikTok has swiftly become one of the most popular video-sharing sites in the world, with over 689 million monthly users and 1 billion video views every day.
The TikTok app has given 15-second films a new lease on life. The social media app has revolutionised the way we share information and ideas, from teen challenge videos to frank product evaluations. Our company’s advertising approaches have also been modified because of this.
Unlike its predecessors, TikTok is not confined to lip-syncing, dancing, parkour, challenges, magic tricks, or “fails,” and it places a greater emphasis on music than comedy.
How, therefore, can a content producer or a local company make a viral TikTok video? What is it?
Learn everything you need to know about TikTok’s video dimensions and aesthetics with Clipchamp’s definitive guide to TikTok videos, including the types of films that will help you expand your account, the ways in which your business or nonprofit can use TikTok (such as advertisements), and much more.
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Because the TikTok iOS and Android apps are free to download and use, the video-sharing platform is easily accessible. Nearly everyone you know is probably using the app to share videos with you. Everyone from Will Smith and Gordon Ramsay to your local politician has the potential to become viral on TikTok.
What TikTok can do for your company?
If your intended consumers are already using TikTok, you may have found a new channel through which to spread the word about your products or services. In spite of your company’s lack of name recognition, you can still benefit greatly from producing high-quality content in the form of increased exposure, engagement, and ultimately, revenue. Results on TikTok can be improved by posting at optimal times for your audience.
Make your own TikTok videos
It’s important to be genuine when making videos for TikTok. Let your brand’s genuine colours shine through so your audience can identify with it and trust you, which in turn should increase your business’s revenue. Using humour, kids, or super-adorable animals will help you get more attention.
Commercials based on the video sharing platform TikTok
To take your TikTok marketing to the next level, test out TikTok For Business. TikTok campaigns may be a simple marketing tool with enormous benefits, whether you’re trying to boost sales, introduce a new product, or drive visitors to your website. There are millions of people per month who could see your brand’s advertisement.
TikTok Ad Formats Your Company Can Use
TikTok advertising come in five different formats, and it might be difficult to determine which one will work best for your company.
Ads that appear in the user’s TikTok feed
Commercial videos for a certain cause will show interspersed with user-generated content on the For You page. Advertisements on Instagram Stories are comparable to this idea. A ‘call to action’ can be included in these brief commercials, which have a maximum run time of 15 seconds. TikTok users are prompted to take immediate action by clicking through to your app or website.
TikTok brand has been taken over by commercials
When users launch TikTok, they are immediately met with a Brand takeover. Full-screen videos are shown to a certain demographic. This is a fantastic method of reaching a big number of people with your advertisement and raising widespread brand consciousness. As a GIF, video, or still image with a clickable link to your brand’s TikTok landing page, they can also be featured on the For You page.
Advertisements on TikTok’s TopView platform
TopView is a complementary advertising choice analogous to a Brand Takeover ad. Users won’t see TopView at the top of their screens when they first open the app; rather, it will be included in the first in-feed postings after three seconds have passed. You can watch this commercial in full screen for up to 60 seconds as it plays automatically with sound.
TikTok-sponsored hashtag ads
The Branded Hashtag Challenge is a great way to promote your brand and get your name out there, and it’s only available on TikTok. You may find these hashtag challenges and more on TikTok’s Discovery website. For their marketing campaigns, companies can both pay for and take advantage of organic opportunities presented by such posts.
This type of marketing calls for a lighthearted approach. When it comes to originality, there are no boundaries! Consider both your ad’s intended goal and demographic while coming up with the hashtag.
Ads with TikTok’s branded effects
TikTok is the latest social media platform to provide augmented reality filters, which have proven popular elsewhere. TikTok’s branded lenses are similar to those seen in Instagram and Snapchat, but the app also allows advertisers to make their own special filter. For up to ten days, the effect may be seen by users, making it a valuable tool in promoting engagement with and interest in the business.
How to use TikTok’s hottest trends to promote your company online?
Those of the millennial and Gen Z generations, who make up the vast majority of TikTok’s user base, are obsessed with memes. They have a wonderful sense of humour and an impressive visual arsenal. In order to increase interaction and maybe go viral, businesses should consider using memes on TikTok as part of their marketing strategy.
For small businesses without a sizable advertising budget, user-generated content might be an excellent marketing strategy. TikTok users who are really enthusiastic about your product may even take the initiative to record a short promotional video on their own time and upload it to the app for others to view.
If a company wants to get their audience excited and involved, they should consider making duet TikTok videos. A company can engage with its audience and promote its wares in a way that appears natural. Fans will feel more connected to the company, which will boost brand loyalty and interest.