All You Need To Know: TikTok Shopping In 2023

Should You Make Money on TikTok? That is still a question that a lot of companies ask their businesses.

Still, here’s what you have to know: If you want your business to remain relevant and appeal to today’s youth, you need to be active on the TikTok marketing platform. Brands who haven’t found success on TikTok yet may want to consider revising their approach.

In this book, you’ll learn everything you need to know to start making money off of TikTok in 2023, just like successful companies like Pimkie have done by partnering with Lengow to pioneer European Dynamic Product Advertising on the platform.

What You Need to Know About Using TikTok in the Workplace

The Stats on TikTok

TikTok is, without a question, one of the market trends you should be considering as you plan your marketing strategy for 2023. In Q2 of 2022, consumers throughout the world spent the most time on TikTok compared to any other social media platform (around 95 minutes per day). It is possible for businesses to further their e-commerce goals by selling on TikTok through advertisements or in-app shopping functions (available in certain regions), thanks to this platform.

This social media site, which boasts over 1 billion monthly active users and a presence in more than 150 countries, has transformed the way in which people access and interact with online material and has even exacerbated tensions between China and the United States. Why throw away the chance to reach a massive audience if something that was previously dismissed as a “silly dance-video fad” has made it to one of the most popular social media platforms in the world?

A global poll of TikTok users was undertaken in April 2022, and the results showed that women between the ages of 18 and 24 made up the vast majority of the service’s user base. Eighteen percent of the global audience was comprised of men of the same age. TikTok isn’t just a platform for young people, despite what some brands may believe. Around a third of all users are under the age of 25, while the remaining third are spread among the older age groups. Women of all ages are more active on TikTok than men, so if you’re trying to reach women with your ads, now is the time to do it.

Do You Get a Return on Investment from TikTok Ads?

Several companies wonder if it’s worth it to spend money on TikTok marketing. As for us, the answer is yes. A TikTok Business Account is a must if you want to monitor the success of your content and connect with your audience on the site.

The average percentage of interaction with a branded hashtag is 17.5. TikTokers can develop content for marketers with high engagement by issuing hashtag challenges.

Expert Selling Strategies for the Visual Social Media Platform TikTok

Establishing what it is you want to achieve

If you want to make sales on TikTok, you need create a set of goals to work towards with each marketing effort you launch. Brands in Europe can only market their items through advertisements because TikTok’s “native” social commerce solution, TikTok Shopping, is not yet available there.

Narrow down on Your Audience

Determining who you want to see your TikTok advertising is the next step after deciding what you hope to accomplish. Your target audience as a whole may span many demographics (including age, gender, and interest) but that doesn’t mean you can’t build commercials or campaigns that speak directly to a narrow subset of that audience. Again, the TikTok Ads Manager includes the options you need to narrow your focus to the precise characteristics of your ideal user. Investigating the types of material being created for and by your customers can also help you better understand how to reach out to them.

Choose the Appropriate Kind of TikTok Ad

TikTok commercials offer a lot of variety, which is one of their many advantages. After you know who you want to see your ads, you may narrow in on specific formats. In-feed ads, detail page ads, post-roll ads, and story ads are the four main types of ad placements. And there’s a distinction between advertisements you handle yourself (In-feed TikTok Ads) and those handled by a TikTok Sales Representative (TikTok Ads for Managed Brands):

You will develop original material

When it comes to marketing on TikTok, the app itself suggests “not making commercials” in the traditional sense. This means being genuine and trying to act more like a creator than a marketer. In order to make your company seem more legitimate and trustworthy to the public, you need do two things:

(1) make ads that inspire and look just like another piece of content from your page.

(2) make sure your own profile has had enough organic material previously.

Automate the rollout of dynamic product ads

Brands can market their products in real-time with customised video advertising using TikTok’s Dynamic Showcase Ads (DSA) or Dynamic Product Ads. You may assume that making thousands of individual ads is a waste of time if you work for a company that wants to promote its products. But did you know that it is possible to programmatically carry out this action?

In just 15 days after deciding to launch on TikTok, fast-fashion business Pimkie was able to do just that with the help of Lengow and exhibit over 2,000 products.

The Bottom Line

Using product advertisements solutions like Lengow, you may efficiently sell on TikTok by following the methods outlined above. By using Lengow, you can easily monitor all of your advertising efforts and begin closing deals like a pro in no time, giving you a significant advantage in a crowded market in 2023.