Analyses of TikTok… So, what exactly is the big deal?
They publish videos online, initiate challenges, and start movements.
Starbucks is one such company, and its trendy beverages are a worldwide phenomenon. Starbucks posts videos of its most creative drink concoctions on its Starbucks Creations page, and each video receives between 100,000 and 1,000,000 views:
Popular YouTubers and TikTok stars alike tried to replicate or order the drinks featured in Starbucks’ viral videos, which quickly went viral on both platforms. With the holiday season fast approaching, Starbucks has been releasing new drink offerings, adding fuel to the fire.
Make friends with TikTok analytics if you want to market on TikTok like Starbucks does. And you need to keep tabs on some crucial metrics on a regular basis to evaluate your efforts objectively and discover new growth opportunities on this platform.
Insight Into Your Account
The first thing to keep an eye on when tracking your TikTok account’s success is the account’s overall status.
The number of people who are following your TikTok channel is one of the most important metrics you can track to evaluate the success of your channel. The total number of subscribers who have joined your account since its inception is displayed here.
You can find this information, along with demographics about your audience, in the Analytics section of your TikTok account, and it is updated multiple times per day. Info on:
Top Jobs by Gender
Hourly and daily follower data is also available in the Analytics tab. Using this information, you can maximise the number of people who see your TikTok posts whenever you publish.
Posting Videos Online
The number of videos uploaded during the specified time period is displayed here. But, if you choose the shorter period of time, for instance, 3 months, you will also be able to see how much the activity on your account has increased:
Rate of Participation in Each Individual Post
Metrics on the typical number of likes, comments, and shares received by each post are also available in the Overview section.
This is an approximate percentage arrived at by dividing the total number of interactions with posts by the total number of posts in the given time period.
Quantity of Changed Followers and Rate of Changed Followers
Follower growth and follower growth rate are additional indicators of the efficacy of your TikTok advertising campaign as a whole.
How to Get More Followers
Attracting new potential customers and expanding your fan base are two of the most important objectives of any social media marketing campaign. This is why, in addition to a high-level overview of your TikTok marketing strategy, you also need metrics describing the general success you’ve had in acquiring followers. So, let’s take a look at these numbers and have a conversation about what they mean.
The Expanding Number of Their Followers
This metric offers finer-grained insight into the dynamics of follower expansion.
Also, this metric can show you which of your posts have the greatest chance of going viral. If your TikTok analytics tool refreshes follower growth multiple times a day, then a rise in the number of followers after posting a video indicates that your content resonated with viewers and was shared; this bodes well for the prospect of gaining new followers.
Normalized Rate of Proposals
You can observe the average engagement over a given time frame, just like you can the history of your account’s growth in followers.
Influence on Followers
So that you can gauge your audience’s engagement with your content, let’s look at the most important metrics you should track. We’ll look through the metrics that describe the overall and per-video activity of your audience.
As a first step, you may be curious about your TikTok account’s overall activity, including the number of likes, comments, shares, and views. That’s what we mean when we talk about “social data,” and it includes everything from comments made by TikTok users to stats compiled from all of a network’s followers.
Choose the longest time period to get the social data that describes your followers’ engagement with your content in its entirety.
Analysis of Fan Interactions
What follows is a discussion of more nuanced metrics for measuring the impact on your followers. You can see how engaged your audience is with your content by keeping an eye on a specific tab in Tiklytics.
We’ve already established that in the Overview section, you’ll be able to see your average engagement rate per post, which is the percentage you get by dividing your total engagement by the number of videos you’ve posted within the selected time period.
Under the “engagement” menu item, you can view the overall engagement rate for a given time period and compare it to the results from the previous time period.
Interaction via Video
In contrast, metrics that describe engagement on a per-post basis are among the most helpful. In Tiklytics, you can check out the audience engagement breakdown for every video, including total engagement and the estimated engagement rate:
Measuring the Success of Hashtags
The success of your TikTok advertising can also be measured by paying attention to a variety of additional metrics. Hashtag growth is one of them.
Spread of Hashtags
This metric shows how well-known a hashtag is, accounting for some hashtags with merely average growth in performance. This metric can be compared in Tiklytics to others you’re considering using in your TikTok advertising campaign.
The views growth metric provides data that is updated daily and reflects the development of hashtag views over the past 30 days, allowing you to get a better sense of a hashtag’s popularity.
TikTok Success Metrics
As with other social media sites, you can increase your online visibility by utilising TikTok’s many features.
However, originality alone will not suffice to succeed in this endeavour. You should also be data-savvy and regularly check the success of your TikTok activity.