Advertisers, Here’s What You Need To Know To Begin Using TikTok Advertising

TikTok Product Catalogue Setup Priority No. 1

Setting up a TikTok product catalogue can revolutionise your product-based business. You can keep track of the things you want to promote on TikTok with the help of this handy tool. To sum up, it will streamline the advertising production process.

Please be aware that the Product Catalog functionality isn’t immediately available to everyone upon joining TikTok for Business, and is instead reserved for managed accounts in select areas.

Make a Catalogue for Yourself

The first thing to do is to your TikTok Advertising Management account. Use the Assets tab in your dashboard’s main menu to view your assets. Just the Event, Creativity, Audiences, and Comments resources will be shown in the majority of accounts. Contacting a sales agent is required in order to access the Catalog link.

Second, Make a TikTok Commercial for a Collection Even If You Don’t Have a Product Catalog

Collection advertisements are effective when getting viewers to take action is the primary goal of your TikTok campaign.

These commercials are one of a kind since they feature product cards that play alongside the in-feed video commercial. If a user clicks on a card, they will be sent to a gallery page where they may view further images and purchase the product without leaving the app. The ad format is great for increasing interaction and sales.

Post an Ad and Quickly Construct a Photo Album

Once you have finished with the administrative work, you may begin working on your advertisement. To use the suggested format and attachment experience, go to Ad Settings and choose Use Recommended Combination. A video, a display name, and ad copy may all be uploaded and entered into the system from this page.

Step two, making your immediate gallery page, is accomplished by clicking Build Instant Experience to open the Instant Gallery Page Editor. TikTok viewers will be able to view a catalogue of your wares on this website. Users can do all of their shopping without ever leaving the app, saving them time and effort.

Tip #3: Use a Product Catalog to Make Dynamic Showcase Advertising for TikTok

TikTok’s dynamic showcase commercials may assist achieve your marketing goals of increasing brand recognition, sales, or app downloads. TikTok viewers may be targeted with different product promotions using user-generated videos with this ad format. You may create an ad that specifically addresses your demographic by selecting from a variety of pre-made templates designed with their demographics, hobbies, and behaviours in mind.

Four: Make Lead-Generating Advertising for TikTok

TikTok enterprises may expand their reach and gather client data with the use of lead generation advertising. These commercials typically have a call-to-action (CTA) button at the base of the screen, encouraging viewers to join or register.

At the end of the process, when submitting your ad to TikTok, you have the option of including a third-party impression-tracking URL and a click-tracking URL.


Your company may still get featured on TikTok’s For You page. Advertising your products and services to a wider audience of individuals who are actually interested in buying them is the key to increasing your sales.