In today’s digital marketing world, SEO tools are very essential for auditing and monitoring your website. SEO tools allow you to monitor the performance of your website and content. Additionally, an SEO audit is a great way to find a webpage that lacks its search engine ranking. Seo tools provide a chance to fix those problems to rank better on search engines. It is necessary to monitor your website to stay up-to-date with the best SEO practices. Promoting products and services online can be a big challenge for marketers. So, you need to build powerful digital marketing strategies with keyword research, competitive analysis, website audit, and social media monitoring. Follow this article to explore the effective SEO tools for website analysis.
1. Google Search Console
Google search console is the most popular and familiar SEO tool for all digital marketers. Google provides this tool with lots of features to monitor your website. The search engine offers detailed information on your website traffic, such as several clicks, views, bounce rate, engagement, etc. It displays also a page rank of your specific keywords and popular pages on your website. Google search console provides you the following features:
- Shows which websites are linking to you
- Measuring search traffic and performance
- Fix issues related to indexing
- Identify the well-performing page on your website
- Optimize your content with search analytics
- Shows backlinks websites of your site
- Submit sitemaps for google crawling
- Mobile usability test
- Finding internal links and broken links
2. SEMrush
SEMrush is useful for analyzing your competitors’ strategies by providing the benefits of PPC, keyword research, SERP, and more. It has an SEO toolkit for comparing the performance of your website to your competitor’s site. The attractive features of SEMrush include,
- Build SEO or PPC campaigns
- Analyze and exhibit the accurate performance of your website
- Audit and improve content-based metrics
- Discover competitors’ promotion strategies
The SEMrush basic plan starts at $119.95 per month, followed by guru $229.95 per month and the business plan is $449.95 per month.
3. Ahrefs
Ahrefs is a leading SEO tool that crawls the web to find out the backlinks. You can also identify competitors’ ranking strategies using Ahrefs SEO tool. Ahrefs provides you with the best link-building services to build high DA PBN Backlinks and improve the SEO strategies of your website. The features of Ahrefs are:
- Track your rankings through Rank Tracker
- Optimize your website with site audit
- Identify the top-performing content in your niche through content explorer
- Analyze the backlinks and search traffic
- Provides you the keyword ideas with search volume and keyword difficulty score
4. Moz Pro
Moz is a comprehensive SEO tool used by all digital marketers to improve their ranking on search engines. You could utilize Moz Pro for site auditing, keyword research, backlink analysis. Moz measures your site score and analyzes your page content including optimizing your website with its browser extension. The Features of Moz Pro is,
- Improves ranking with a website tracking tool
- Fix technical SEO issues with site audits
- Provides new keywords with keyword difficulty score, SERP analysis, and competitor research
- Number of views including anchor text and domain authority
5. SEOlyzer
SEOlyzer is a web crawling tool that helps you to determine how Google views your website. It can be able to identify the error codes, page speed, redirects, and other metrics. The attractive features of SEOlyzer are,
- Monitor SEO KPIs
- Improve organic traffic
- Measure the impact of SEO strategies
- Identify and fix SEO issues
- Finds the most visited websites
6. SEOquake
SEO quake is the best Google chrome extension that checks the parameters of each website freely. It will check the real-time URLs, internal link review, analyzing keyword density data to export to your external devices. The powerful features of SEOquakes are:
- Conduct on-page SEO instantly
- A detailed description of the performance of your website
- Compares different domains and URLs for SEO parameters
7. Google Analytics
Google Analytics provides details with both search console and analytics results. You should be able to identify the well-performing keywords or phrases which you want to rank higher. The features of Google Analytics include:
- Allows you to access, organize and visualize your data
- Filters spam traffic
- Identifies page traffic to improve your SEO
- Stacks organic Vs non-organic traffic
Conclusion
Choosing the right SEO tool for a website is challenging for all digital marketers. Use the above-mentioned tools to improve site ranking and boost organic traffic on search engines. You could also use it for content optimization and competitor analysis tools. Select an excellent SEO tool for your site and improve your business faster.