Difference Between Link Building vs Guest Post

When used in tandem, link building and guest blogging are powerful tools for expanding your website’s reach and attracting new visitors. Both have their advantages and disadvantages, but they are very distinct approaches.

Every website needs a solid link building plan, but it can be difficult to know what kinds of links to prioritise. It can be difficult to pick the best link-building opportunity from among the many that exist.

Definition Of Link building

The term “link building” describes the method used to increase the number of inbound connections to your website. The purpose of link building is to improve your website’s visibility in search engines by attracting quality inbound links to it.

To accomplish this, you can either acquire links on other sites or create sponsored material on your site that includes links to other sites. Building quality inbound links takes effort and money, but it is essential for a successful online presence. 

Exactly what does the term “guest posting” entail?

You can get high-quality connections and more visitors to your site through guest posting. Content pieces created by a guest blogger and published on another website are called “guest posts.” The author’s website or social media profiles are frequently linked to in these articles.

If you run a travel blog, for instance, you could approach a more popular blogger in the same niche if they would be interested in contributing an article.

In return, they’d share some of their own insights in a guest article and promote their own content by doing so. Guest posting can help you get more visitors and higher-quality inbound connections to your site.

The SEO Debate: Link Building vs. Guest Posts.

In order to increase their site’s exposure and traffic, marketers frequently combine link building with guest posting. However, these two strategies are different and each has its own advantages and disadvantages. Learn the ins and outs of link building and guest posting so you can determine which strategy is ideal for your website.

Making Connections

  • Acquiring relevant links from multiple high-quality sites is what link development is all about.
  • The point isn’t just to amass a large number of links, but to cultivate lasting connections with those sites so they’ll continue to link back to you.
  • You can accomplish this in a number of ways, including commenting on articles, offering relevant information, and requesting a link swap.
  • Black hat techniques, such as article spinning and phrase stuffing, are frowned upon and should be avoided.

Guest Posting

  • A guest posting strategy, like link building, includes writing content for another website and posting it on your own.
  • Guest posting, in contrast to link building, which targets acquaintances on other sites, actively searches out opportunities on larger sites that already receive a substantial amount of traffic.
  • Establishing yourself as a star in your field can also be aided by guest blogging. You can establish yourself as a go-to resource in your field by publishing pieces elsewhere online and engaging in reciprocal promotion with similarly focused blogs.
  • This strategy works best if you already have a popular blog with a large readership (at least 100,000 monthly pageviews), as this will give you the foundation you need to attract a lot of new readers with relatively few additional blog posts.
  • Cons: You can’t edit the uploaded material, so you might not get the traffic or link quality you were hoping for.

Methods for Link building

You can create links in many different ways and spend zero dollars doing it. The most common tactic for increasing the number of outbound links is to publish articles that are worthy of being referenced by other sites. Link building can also be accomplished by approaching relevant bloggers or businesses and requesting a link exchange.

In order to improve search engine rankings, some marketers will employ “white hat” techniques, such as providing useful content and collaborating with other content producers. Some will resort to “black hat” techniques such as article spinning and keyword cramming, both of which are spammy and should be avoided. All link-building strategies, no matter how they’re implemented, come with their share of pros and cons.

Methods for Creating Guest Posts

The purpose of guest blogging is to drive traffic to your own blog by having other people read and share the content you’ve written for their website. If you have a sizable social media following, you can leverage guest posting to increase traffic to your site from that audience.

Establishing yourself as a star in your field can also be aided by guest blogging. You can establish yourself as a go-to resource in your field by publishing pieces elsewhere online and engaging in reciprocal promotion with similarly focused blogs.


The most important takeaway is that guest posting and link development are two distinct strategies that produce analogous outcomes. Guest posting is the best strategy to rapidly increase your website’s ranking and achieve your short-term goals. However, link building is your best bet if you want to attract excellent backlinks to your site. If done properly, both of these approaches have the potential to yield positive results.