Brands may reach their target audiences by using branded Instagram Stories. These tales give your target market insight into your company and its products, piqueing the curiosity of potential customers and earning their confidence.
Learn from companies that are making the most of Instagram’s Story feature by reading this post.
The Instagram Story: what is it?
Brands frequently utilise the Story feature to promote photo or video material about their product, brand, or issue connected to their industry, while individuals may use it to showcase images or videos from a trip, work, or other elements of their everyday life. Instagram users who like to scroll through stories at will may be amused and made aware of the brand in this way.
Companies that Post Stories on Instagram
In the words of Abercrombie & Fitch
The apparel brand Abercrombie & Fitch frequently promotes sales on Instagram Stories. They may increase the likelihood that their audience will take action and make a purchase by posting high-quality images of their products.
LEGO
Instagram is where LEGO is going after the adults who will really buy the goods, as opposed to the kids who will watch the ads. It’s possible that these people range from young adults who enjoy puzzle projects to parents who would purchase a set for their kids.
NASA
NASA uses stunning space images, photographs of intriguing technology they use, and exciting space discovery news to generate Stories that appeal to anyone with an interest in science. A fresh planet discovery story, a poll on interplanetary travel, or some interesting trivia about the past may appear on any given day.
Technical Journal of the Massachusetts Institute of Technology
The Instagram posts from MIT Technology Review aren’t only for the scientific community. The magazine succeeds admirably in producing and conveying stories that are accessible to the vast majority of Instagram users.
This strategy is novel if it can be implemented, and it has the potential to increase clicks through to the full story. Users may be interested in a short Story, like the one on 2019’s technological blunders below, but want to view the complete long-form story, so they may swipe up.
The HBR: A Harvard Manuscript
Management, professionalism, and the professional life are frequent story themes in the Harvard Business Review. It adopts a conversational tone and condenses lengthy articles into bite-sized “Stories,” much like the MIT Tech Review. One major dissimilarity is the increased interactivity of HBR.
The company has also experimented with sponsored posts. One issue included a profile of a female conservation photographer and was sponsored by Barbie. In this case, Barbie’s aim to empower women dovetailed nicely with National Geographic’s ability to present a gorgeously photographed tale about nature.
Aussie Steakhouse & Bar
To keep its Instagram Story viewers interested, Outback Steakhouse, like America’s Test Kitchen, posts photos of its amazing cuisine and includes polls.
Nike
Famous athletes who wear Nike gear are frequently interviewed for the company’s Instagram Stories. The athletes are interviewed, but rather of promoting Nike goods, they discuss their careers.
Afro-Latina SPF 30
The Black Girl Sunscreen brand provides women with sun protection products. It promotes sun safety and the usage of its products by posting high-quality images of them on Instagram and highlighting influencer partnerships.
Starbucks
Starbucks publishes user-generated content including product reviews and testimonials on its Stories platform. In spite of the fact that much of the brand’s content is devoted to the beverages it sells, the Stories never come across as pushy because to the inclusion of interesting trivia and engaging polls and quizzes.
Telfar
Telfar is a high-end fashion label famous for its fashionable handbags. It utilises Instagram like many other firms on our list to spread the word about new products, showcase user-created content, and showcase high-quality product photography.
Yes. When it comes to sharing Stories within Instagram, the app naturally excels. Despite the brand’s massive popularity, much of the material is contributed by fans.
Sephora
The French company Sephora has stores all over the world, selling cosmetics and toiletries. They have over 20 million followers because they provide valuable material on the things they offer, including information, exclusive photographs and videos, and partnerships with influential people.
Sephora
The French company Sephora has stores all over the world, selling cosmetics and toiletries. They have over 20 million followers because they provide valuable material on the things they offer, including information, exclusive photographs and videos, and partnerships with influential people.