In August of 2020, Instagram debuted Reels as a novel and genuine method for creators and brands to interact with audiences.
You may make and share short videos using Reels. It is expected that reels would be lighthearted, unique, and full of character. Reels’ 9:16 aspect ratio (1080 x 1920) makes excellent use of the vertical space available on modern smartphones. In addition, they have a tonne of additional editing options compared to standard Instagram capabilities.
Like Instagram Stories, Reels may be an effective way to interact with your audience and make new friends on Instagram. We’ve compiled a list of content suggestions for using Reels in your marketing plan so that you can make the most of this tool.
Marketing with Instagram Reels: A Step-by-Step Guide
The Instagram algorithm routinely places reel videos in users’ timelines and on the Explore tab to provide a new and exciting experience when scrolling. Instagram videos may be seen via applications like Picuki Instagram if you don’t have the official app.
There is no advertising option on Reels, though. Instagram Reels, unlike Stories and Sponsored material, cannot be promoted, although this does not diminish their marketing value.
In comparison to ordinary posts and Stories, interaction with NBA teams’ Instagram Reels is 22% greater, per InfluencerMarketingHub.
Instagram’s algorithm will utilise user behaviour to determine which users will be shown your Reels, so it’s important to know how to make the most of them if you want to attract new consumers.
Best Instagram posts for highlight reels
Unseen footage Reel
Simple to create, behind-the-scenes content is a fantastic way to give Instagram followers a glimpse into the inner workings of your company.
You don’t have to spend a lot of time planning or making your tape highly intricate because you can only record for 15 seconds. Even a little film showing an employee creating a fresh design or you putting the finishing touches on a product can do the trick.
Reel for Assembling Products
You may get your packing and selecting staff on board by showing off your process, delving further into your product’s components, and more with a product assembly Reel.
Even the “real” aspect of your company might be showcased in this way. Give them an example of the contrast between the real thing and your Instagram images.
Ads for the cause Reel
Instagram highlights reels resemble TikTok music videos. Your clients will baulk at being made to feel like they are being marketed to directly. You can still try out some new methods of communication by way of demonstration.
To get people excited about your product, you may use reels to highlight its best features and advantages.
Tutorial video Reel
Instagram tutorials are the best way to promote your brand.
Use a how-to video to demonstrate your product’s capabilities while also addressing common customer concerns. How-to films are a great way to establish your company as an industry leader while also giving your consumers something they can use.
Customers are more likely to become loyal if they believe they can rely on you for helpful instructional material.
Content created by the users Reel
Similar to TikTok videos and Instagram Stories, reels emphasise genuine moments. Customers on Instagram do not want to be bombarded with commercials as they browse. They want a chance to learn more about your company and join your brand’s community.
Including user-created material in your Reels may be done in a number of different ways.
Videos featuring satisfied customers providing testimonials are an excellent method to both show appreciation and gain social proof.
You may begin by commissioning mini-videos featuring the use of your products or services from micro-influencers. You may also create a slideshow movie for your next Reel by selecting your favourite user-submitted images. You may also compile testimonials and success stories from your website and present them in a Reel.
Thanking the consumers who provided the user-generated content you used in your Reels is a terrific idea.
Want some assistance getting individuals interested in creating high-quality content for you? Learn more about how to get influential people to work with you on video marketing by reading our advice.
Instagram Reels: A Way to Get Real
Instagram Reels is the most recent in a long line of Instagram’s great new features meant to pique users’ interest. Brands may use reels to reach closer to their target audience on an emotional level. Implementing them into your marketing approach will undoubtedly boost customer involvement with your company.