Ninety-three percent of marketers surveyed in Linqia’s latest State of Influencer Marketing report said Instagram was their preferred social media platform for influencer marketing.
Seventy-three percent of brands are utilising Instagram Stories and 37 percent are using Instagram Reels to reach their target audiences via influencers.
Making the decision between Instagram and other social networks is only the beginning. You can’t expect success on any platform or social network without engaging the proper influencers.
This post will provide you with four guidelines to follow to ensure your influencer marketing initiatives are successful.
1. Focus on your professional objectives.
Think on your company objectives before digging into the influencer’s follower count and engagement rate.
Take a step back and consider your goals for using Instagram influencer marketing campaigns.
Why Are Influencers Necessary?
What are your desired outcomes from influencer marketing specifically?
The three most important objectives are:
- Spreading the word about your brand.
- Producing sales leads.
- Getting more people to follow you on Instagram.
These goals should guide your selection of an influencer.
To gain more Instagram followers, you may, for instance, host contests or quizzes centred around a designated hashtag.
The best strategy will be to get a popular figure to take part in the contest and inspire their audience to do the same.
2. Seek Participation in a Heartfelt Way
Instagram influencer marketing relies heavily on engagement as a measure.
Instagram influencers with less than 1,000 followers saw the greatest engagement rate of 8% in 2021, while the typical influencer saw a rate of about 3%.
As the number of followers rises, so does the disengagement rate. Popularity is not necessarily indicative of success, therefore this statistic might be deceptive.
3. Look for Brand-Related Hashtags
Instagram users that are already talking about your company or items are the ones you want to work with. They may be the next big thing to help spread the word about your product.
Get Specific by Using Brand-Related and Audience-Related Keywords
Searches can also be initiated with brand or demographic-specific keywords. If you’re looking for influential people, you should concentrate on tags that have many postings.
Start your search with #running if you’re selling running or jogging equipment, and Instagram will provide the most popular hashtags.
Hashtags like #runningmama, #runninggirl, and #runningcoach help you find niche-specific influencers.
4. Tag your ads with #sponsored or #ad.
To further denote promotional material, Instagram mandates that influencers use the #sponsored or #ad hashtag. If you’re looking for prospective influencers in your niche, you may use these hashtags to track them out.
They have probably heard of influencer marketing if they are employing it. You might approach them with an offer of product promotion.
5. Use a Social Media Network for Influencers
Despite their use, all of these procedures are labor-intensive and time-consuming.
Using an influencer marketing platform, you can easily locate the perfect influencers to work with.
Names like HYPR, Tap Influence, Upfluence, Famebit, NeoReach, Revfluence, and Influencer are among the most well-known.
6. Identify the Proper Swayers
Different sets of factors, including the number of followers, the kind of followers (demographics), and job experience, may be used to find the most appropriate influencers in your field.
7. Full Control of the Campaign
These tools may also be used to coordinate your various influencer marketing initiatives.
Everything from ad copy and images to hashtags and social media mentions to giveaway specifics and influencer compensation can be managed centrally.
8. Analytics in Real Time
Views, reach, interactions, ROI, and URL tracking are just some of the many campaign metrics that may be calculated. Several tools let you compile digestible reports that can be shared with the marketing staff on a daily, weekly, or monthly basis.
Consider the following factors when you make your platform selection:
- Pick a service where there are lots of influential people in your field. Make sure the influencers are of high quality, though.
- Determine the platform’s capabilities in terms of content production, dissemination, and analytics. The platform should allow you complete command over the whole campaign.
- A wide variety of real-time analytics and reporting capabilities should be available on the platform as well.
- You should also have the ability to pay your influencers directly through the platform.
- Before signing up, you should read some reviews and find out how long the site has been around.
To get you started, here are some examples of influencer marketing platforms:
- A cloud-based influencer marketing tool, TapInfluence is exactly what it sounds like. Influencer marketing efforts may see an 11x improvement in return on investment by using TapInfluence’s platform, the company claims. It also includes a return on investment (ROI) calculator to help you decide if pursuing your sales targets is worthwhile.
- Famebit: Initially aimed towards YouTubers, the app now works with the vast majority of social media platforms. Social media influencers with as few as 5,000 followers may be found in a wide variety of subfields.
- HYPR: HYPR boasts that its data is trusted by over 30% of the world’s leading brands, agencies, and influencer marketing platforms. The registered influencers may be analysed with the aid of the platform’s many tools, all of which are based on complex algorithms.