The key focus of search engine optimisation is on-site, or organic, traffic. When people find your website by doing a search and then clicking on one of the links that appears in the search engine results, they are considered organic visitors. The success of all the critical SEO KPIs is dependent on organic traffic, so it is critical to have a plan and strategy to boost it.
Paid traffic, which is defined as visits produced by PPC ads, is distinct from organic traffic. Paid traffic refers to people who click on your ads and are taken to your landing page as part of a pay-per-click advertising campaign. Search engine optimisation (SEO) traffic, on the other hand, refers to those who visit your website after seeing it in search engine results on Google, Bing, or another search engine or online platform. Users that discover your site in this way are considered “organic” because they did not click a link on another page to get there.
To what end is organic traffic so crucial?
Websites benefit greatly from organic traffic since customers who interact with your brand once are more likely to return in the future. Organic traffic is the most valuable type of traffic, and should be prioritised in any digital marketing strategy over paid traffic, referral traffic, social network traffic, etc. Growing your organisation’s organic traffic is crucial for companies of all sizes since it increases the likelihood that customers will return and continue doing business with you.
Motives to put money into organic visits
Organic traffic is cost-effective
It is a major consideration when making an investment decision. The organic traffic to a website is the most important factor to consider while researching it via search engines and other online resources. If you zero down on getting visitors to your site, you can guarantee that they’ll be of high quality. Researching and selecting high-traffic, relevant keywords is your first concern. When compared to pay-per-click (PPC) advertising, the most significant benefit of organic traffic is that it does not need you to pay money to search engines.
Benefits that persist over time
Another compelling argument in favour of investing in organic traffic. Customers that frequently interact with your online store are more likely to stick around in the long run as part of your online marketing strategy. It’s possible that you’re in charge of a web-based enterprise’s public relations, marketing, website traffic, etc. Users that interact with your company can provide valuable feedback in the form of ratings and reviews that can be used to enhance the quality of the goods and services you provide.
One of the most important reasons to prioritise organic traffic over paid ads is that it generates a higher return on investment. PPC ads, SEO campaigns, email marketing, content marketing, social media marketing, etc. all go under the umbrella of digital marketing, and the key benefit that marketers look for is return on investment (ROI).
Increase Conversion Rate
Investing in organic website traffic also benefits your company because it increases its conversion rate. When it comes to digital marketing, improving conversion rates is the single most important goal for every company. The goal of any marketing effort, be it email, content, SEO, etc., should be to increase conversions. Conversion rates are increased by organic traffic because customers who have already interacted with your brand are more likely to complete the desired action on your website.
It is essential since it is impossible to ensure that every person who visits your online or physical store will become a paying customer. The main benefit of internet marketing, however, is the ability to analyse the performance of important SEO metrics through keyword research, SEO audits, and SEO reports. This is done in order to better understand user habits and turn them into paying customers.
How can I boost my site’s organic visitors?
1. Make use of “people also ask” features in order to boost your website’s organic traffic. You’re probably already aware that the ‘People Also Ask’ area of Google search results contains questions similar to the one you entered. Therefore, you may want to think about keyword optimisation for the search terms employed in these queries. When these search terms are incorporated into an SEO strategy, the website’s exposure improves. It helps boost organic traffic by encouraging more people to visit the site.
2. Keyword gap analysis is crucial since it reveals which terms your competitors are using but you aren’t. Just as with pay-per-click (PPC) keyword research, the emphasis here is on selecting the appropriate keywords that contribute to lead generation, brand awareness, etc. There is a risk of losing out on high-quality visitors if you neglect to rank for brand-name keywords. Similarly, with SEO, you need to examine the keyword gap to ensure that your site attracts qualified visitors who are more likely to complete your intended activity. You can use keyword research tools like Semrush and Ahrefs to examine the keyword gap.
3. Focusing on updating outdated material is also crucial if you want to attract new visitors to your website. When targeted visitors arrive at your website, they are more likely to complete the desired activity. If you want to prevent the website’s traffic from dropping, you need to continually optimising the photos, adding interesting images, etc. Similar to how regularly updating outdated material can boost organic traffic, this shows users that the company cares about them and their needs.