This new phenomenon we call “social media” has permeated every aspect of our daily lives. Users distribute content to network with others, promote brands they like, and voice their opinions to the world. This widespread interest can be used by businesses to increase their online visibility and attract new customers. One of the most effective methods of doing this is by making interesting material available online.
The question is why users choose to share content
There is a wide variety of motivations behind social media content sharing. Several studies have identified the following as among the most compelling reasons for people to share content online:
One, it gives other readers access to useful and engaging information and material
We pass along useful and entertaining content to our loved ones whenever we come across it. Value is added to our lives and new perspectives and useful tidbits of information are gained from consuming informative content.
Why many people like to share articles and videos on social media.
The majority of social media users (68%), as reported by the New York Times, use their profiles to provide others with insight into their interests and personality.
And third, it helps us stay in touch with family and friends
Nowadays, people’s schedules are so packed that they rarely have time for lengthy phone conversations with their closest friends and family. You can easily reconnect with someone by sending them a post or meme with just a click. We can compare notes on life and work, or just crack up over a funny photo.
In order to lend credibility to a product or cause they appreciate
We enjoy sharing information about the causes we believe in in an effort to increase understanding or sway public opinion. That’s also true for trademarks and other brands. If we think highly of a product or company, we usually want others to be aware of how great it is. Up to 36% of Instagram users and 35% of Twitter users, according to the stats, follow brands and businesses on social media. These individuals also tend to be more vocal about promoting branded content.
Reason #5: To feel complete with oneself
Content sharing enhances our sense of belonging and significance. The fact that we feel like we’re making a difference is a great feeling.
Controlling data management
Eighty-five percent of respondents in the same New York Times study said they gained a better grasp on a topic after reading comments from others. About 73% of them said they were better able to understand the material after reading and sharing posts from others. Sharing their thoughts on social media can help these individuals process new information more quickly and easily.
The likelihood that a post will be shared increases when it strikes a chord with the reader emotionally. Research by Jonah Berger found that posts eliciting positive emotions saw more engagement, while those eliciting negative emotions went viral. The number of likes, however, dropped when people posted sad things. In addition, research shows that ads appealing to consumers’ emotions are twice as effective as those appealing to their reason.
8, As an inducement
Companies often include a call to action (CTA) requesting that readers share their page or post when advertising contests or freebies on social media. In order to enter the giveaway, many readers do so.
According to research conducted in 2022, more than 90% of brands make use of social media to host contests and giveaways.
The majority of the year’s most popular online articles were about easy ways to improve one’s quality of life, according to a recent study. An exclusive news article about a celebrity’s death ranked third most-shared content.
What Characteristics of Social Media Posts Make Them Interesting?
There are a lot of moving parts that go into creating an interesting social media post. For example:
1. Focus on your target market
How do you know what your followers will react to on social media? I’m trying to figure out if they’re supposed to be formal or informal. To better connect with them, tailor your posts to their preferences and voice, and use the first person.
Readers with short attention spans tend to read quickly and move on. Your readers’ attention will be captured within the first three to four words of your post, so pick them wisely. Also, people aren’t likely to continue reading if you make them click the “Read More” link. If you want to play it safe, aim for somewhere between 100 and 250 characters.
Third, Include a Picture
Image-heavy posts tend to do better than text-only ones in terms of popularity. A recent study found that adding a colourful image to a post increased engagement with it by 80%.
Images add interest to your social media updates. They improve the overall quality of the service. Posts accompanied by bright, eye-catching images consistently outperform those without them in terms of engagement metrics like shares and clicks.
Involving a Call to Action
Asking a question, requesting a like or a share, or creating a poll are all great ways to increase engagement with your posts.
Five reasons why Emojis should be your BFF
Posts with bright, bite-sized images stand out more. They give your page a more relaxed and approachable atmosphere. They’re aesthetically pleasing, much like photographs.
By using these searchable terms, you can attract more readers to your posts and broaden your audience base.
Social media users may have a variety of goals in mind when they put their thoughts out there, including drawing attention to themselves or others. You need to publish engaging content that resonates with your target market if you want them to talk about you. You also need to think about what the audience is saying to make sure you’re expanding your fan base and gaining popularity.
Following these suggestions should help you become more visible on social media.