Searching for “how to get backlinks” typically returns a vast list of methods that are both ineffective and common knowledge. It’s not hard to figure out that you should look for “Keyword + Write For Us” or “top sites in my niche” to find out how to earn backlinks. A set of novel, untried suggestions is exactly what you require.
Since 2008, I’ve been actively engaged in link building and operating a link building service out of the United Kingdom.
So, come on in, and I’ll explain how we acquire backlinks using some creative methods. Okay, so let’s begin!
Methods & resources for building inbound links
Don’t just focus on what your rivals are doing
Many link builders may suggest you look at your competitors’ backlinks to get ideas, but have you considered examining the backlink profiles of the sites that link to your competitors instead?
Explore the depths of Wonderland! You should first examine the backlink profiles of the websites that link to your competitors, then the websites that link to those websites, and so on.
Analyze Ahrefs’ link-building resources in detail
When it comes to constructing backlinks, Ahrefs is an invaluable tool, and there are many methods to make the most of it.
The solution’s many features make it easy to track for viable backlinking options. Additionally, it has a plethora of filters to help you zero in on the best sites for your backlink profile.
Use SEMrush to research your organic competitors
I also enjoy utilising SEMrush, another multipurpose tool, to discover new avenues for link building. SEMrush’s arsenal of tools and statistics makes it a versatile link-building resource.
Finding organic competitors and investigating their backlink profiles is a good place to start. If you operate in a “sharing is caring” industry, you might even think about contacting them.
Simply enter your domain name into the “Domain Overview” area, and the programme will provide you with information about your organic competition. You may get a tonne of useful information about your organic rankings and the organic rankings of your top competitors with this tool.
Don’t put all your eggs in one basket
Numerous SEO metrics exist; it appears that the vast majority of available tools offer at least one. Whether it’s the total number of backlinks or the quality of the material, each metric stands for something different.
Traffic is just one of several variables that should be taken into account while constructing backlinks. Search engines like Moz’s Domain Authority can help you determine how likely a page is to rank well in search engine results pages. Majestic SEO’s Trust Flow is one such measure that takes into account the quality of a domain’s inbound links.
Think like a tourist
Link building techniques should take into account both analytics and the human element.
Consider a site from the perspective of a potential visitor before deciding to use it as a link building target. Check if a real person seems to be associated with the site by visiting it.
What kind of social media presence does the site have? Is the text easy to read? Do they only use stock photos or original artwork?
The site is probably a PBN (private blog network) if it appears like one to you. Avoid it at all costs, as it will be immediately noticeable to readers and search engines alike.
Find email addresses by browsing the “About” section on Facebook
Link building chances can be hard to come by, and it’s common knowledge that contact forms aren’t the ideal way to go about finding email addresses.
If there is no “contact us” page, where can you look for email addresses? If you don’t have a pro plan and run out of free checks, there are simpler and sometimes faster alternatives to using a service like Hunter.io.
Often, companies have an email address displayed on their Facebook page’s About section. You don’t even need a Facebook account to see this; the vast majority of company pages are public.
Don’t be shy about dropping quality links
While the term “link drops” may strike fear in the hearts of some, it actually refers to a time-saving strategy. Then, you can ask to have your quotation and link added to an existing article on the subject.
The broken link method is used by many link builders to locate inactive links and suggest their own link as a replacement. Link-dropping chances can also be discovered with the help of third-party tools like Pitchbox and HARO.
Replace the anchor text sometimes
By carefully choosing your anchor text, you can make your link building efforts less obvious to search engines.
A highly suspect backlink profile might include numerous sites with identical or nearly identical metrics that all linked back to you around the same time using the same anchor text.
So, it’s important to have a wide range of link types in your backlink profile. Alternating between different anchor texts for your links is just as important as switching up the sites you’re linking to. Never (or rarely) use the same one twice is a good rule of thumb.
By taking this route, your backlink profile will appear more organic, boosting your search engine results.
Don’t assume more words equals better writing
Writing a lengthy post is sometimes a must for guest posting on popular blogs, but more words don’t necessarily guarantee better content or better search engine rankings.
Content that is full of filler words will not achieve its goals since search engines are focused on usability in addition to technical SEO.
The goal is to give Google as much information as possible so that it can provide a complete and accurate response to the question.